A New Kind of Structure

1. Describe the structural problems HP had. When Mark Hurd assumed his modern role as CEO of HP, he soon realized that many a(prenominal) of the companys structural problems were related to the fact that eleven layers of counsel separated him from HPs customers. Top corporate customers of the company told him that they did non know whom to contact at HP to respond to their questions. HPs head of corporate technology said that she had to wait three months to sacrosanct approval to hire 100 sales specialists.Moreover, HPs salespeople were adequate to spend only about one-third of the time with customers the remainder of their working day was spent in negotiating the bureaucracy inside of HP. 2. How did Mark Hurd decide to extension his companys structural problems? What do you count on of his changes? How do you animadvert the companys customers responded to these changes? How about the companys executives and sales root for? In attempting to remedy the structural problems at his company, Mark Hurd first over(p) the employment of underperformers and eliminated three layers of sales management.He also eliminated one sales convocation and merged those sales representatives into the remaining sales groups. Company executives and members of the sales exponent are likely pleased that the increased efficiency in the constitution enables them to make decisions more speedily and to spend more time interacting with customers. Customers must(prenominal) be more satisfied to see that their needs and concerns are universe met more effectively and efficiently. 3. Would a more mechanistic or a more organic grammatical construction be appropriate for HP? why?Considering the rapidly changing nature of the products, and particularly the services, offered by HP, the appropriate bodily structure for this company would have many characteristics of an organic structure. Changing times and big competition within its industry require that HP be quickly responsive an d proactive in its corporate strategy an organic structure would be more conducive to this type of strategy. 4. What role do you think organizational structure plays in an organizations efficiency and authorization?Explain. Organizational structure plays a key role in alter a company to function smoothly, to remain responsive to its internal and immaterial stakeholders, and to adapt to changes in the marketplace. Innovation is facilitated by fewer layers of management, and students have already learned that the survival and success of a company is usually restricted upon its ability to function as a learning organization that promotes innovation.